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Hamsini Shivakumar

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How do brands define ‘a feeling called home'?

The weekly column Content & Culture by Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting examines the fairly known and yet loosely defined ‘feeling of home' used in branded content initiatives

By BuzzInContent Bureau
Aug 23, 2021 10:07 IST 6 Min read
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How branded content can help packaged food brands to wholeheartedly embrace their modern identity
By Hamsini Shivakumar
Aug 16, 2021 08:49 IST 5 Min read
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How depiction of brother-sister relationships in branded content evolved over the years
By Hamsini Shivakumar
Aug 03, 2021 10:01 IST 6 Min read
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How Netflix India is successfully setting branded content as code of conduct for marketing shows and films
By Hamsini Shivakumar
Jul 12, 2021 10:05 IST 4 Min read
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Creating purpose-driven branded content? Ensure to go beyond click-activism
By Hamsini Shivakumar
Jul 05, 2021 09:19 IST 4 Min read
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How brands can make their efforts at creating branded content more meaningful
By Hamsini Shivakumar
Jun 14, 2021 10:19 IST 8 Min read
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How brands are codifying the new-age dad through branded content
By Hamsini Shivakumar
Jun 07, 2021 09:12 IST 6 Min read
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Direct, real and raw – Performance poetry is a powerful alternative to human interest storytelling
By Hamsini Shivakumar
Feb 22, 2021 09:09 IST 6 Min read
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Why even ordinary products need to be emotionally and socially relevant
By Hamsini Shivakumar
Dec 14, 2020 09:47 IST 4 Min read
Post ThumbContent & Culture
Brands juggle between ads and branded content has given rise to hybrid formats, mostly seen during festive seasons
By Hamsini Shivakumar
Nov 13, 2020 09:35 IST 5 Min read
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