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Leapfrog Strategy Consulting

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How Indian brands are repurposing ‘beauty' as a code in branding and marketing

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting analyse pieces of branded content from Kay Beauty, Nykaa, Mamaearth among others to find out the latest symbols associated with beauty

By Hamsini Shivakumar
Oct 25, 2021 12:53 IST 5 Min read
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Why your brand should have its own podcast
By Hamsini Shivakumar
Oct 20, 2021 10:14 IST 4 Min read
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How hybrid branded content positions brands as facilitators during the festive period
By Hamsini Shivakumar
Oct 13, 2021 09:59 IST 4 Min read
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How brands are bridging the gap of symbolism vs reality with an emergent narrative around elders
By Hamsini Shivakumar
Oct 04, 2021 10:16 IST 6 Min read
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What associating with an emergent feminist narrative in branded content can do for brands
By Hamsini Shivakumar
Sep 29, 2021 09:31 IST 5 Min read
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What makes chat show formats an enduringly popular genre for brands?
By Hamsini Shivakumar
Sep 22, 2021 09:43 IST 5 Min read
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What interactive branded content can do for brands and creators
By Hamsini Shivakumar
Aug 30, 2021 08:47 IST 4 Min read
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How branded content can help packaged food brands to wholeheartedly embrace their modern identity
By Hamsini Shivakumar
Aug 16, 2021 08:49 IST 5 Min read
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How depiction of brother-sister relationships in branded content evolved over the years
By Hamsini Shivakumar
Aug 03, 2021 10:01 IST 6 Min read
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How Netflix India is successfully setting branded content as code of conduct for marketing shows and films
By Hamsini Shivakumar
Jul 12, 2021 10:05 IST 4 Min read
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