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Leapfrog Strategy Consulting

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Creating purpose-driven branded content? Ensure to go beyond click-activism

Consumers are more likely to endorse brands that don't just adopt a social stance in the digital world but also work to execute them on the ground, writes Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, in this week's Content & Culture

By Hamsini Shivakumar
Jul 05, 2021 09:19 IST 4 Min read
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How brands can make their efforts at creating branded content more meaningful
By Hamsini Shivakumar
Jun 14, 2021 10:19 IST 8 Min read
Post Thumb Content & Culture
How brands are codifying the new-age dad through branded content
By Hamsini Shivakumar
Jun 07, 2021 09:12 IST 6 Min read
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How brands are manifesting Indianness in their content to strike an emotional, positive note with consumers
By Hamsini Shivakumar
May 24, 2021 10:13 IST 6 Min read
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How brands can shape audience perception around mental health in India
By Hamsini Shivakumar
May 03, 2021 09:51 IST 9 Min read
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How CarDekho is disrupting automotive category by positioning itself as a spokesperson for elderly
By Hamsini Shivakumar
Apr 19, 2021 08:56 IST 6 Min read
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What do commercial brands and NGOs have in common? Where do they come together?
By Hamsini Shivakumar
Apr 12, 2021 11:47 IST 7 Min read
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Direct, real and raw – Performance poetry is a powerful alternative to human interest storytelling
By Hamsini Shivakumar
Feb 22, 2021 09:09 IST 6 Min read
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Why even ordinary products need to be emotionally and socially relevant
By Hamsini Shivakumar
Dec 14, 2020 09:47 IST 4 Min read
Post Thumb Content & Culture
Brands juggle between ads and branded content has given rise to hybrid formats, mostly seen during festive seasons
By Hamsini Shivakumar
Nov 13, 2020 09:35 IST 5 Min read
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