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51% urban consumers rely on influencers for clothing and accessories: Mintel Research

In the past six months, two in five women (40%) and men (36%) aged 18-34 have made clothing and accessory purchases based on influencer recommendations. Notably, nearly four in 10 (39%) men aged 18-34 who follow influencer advice favour sports celebrities over entertainment celebrities

By BuzzInContent Bureau

Oct 04, 2023 11:39 IST logo

4 Min read

Diksha Arora shines a spotlight on content creators' role in evolving digital economy

By BuzzInContent Bureau

Sep 04, 2023 09:57 IST logo

3 Min read

Digital Kong bags Kross Bikes' social media and influencer marketing mandate

By BuzzInContent Bureau

Jul 31, 2023 15:40 IST logo

1 Min read

How to use social commerce to reach rural India

By BuzzInContent Bureau

Jul 25, 2023 09:24 IST logo

3 Min read

Influencers working with brands to rise to 10 lakh in 2 years from 20,000: Animeta

By BuzzInContent Bureau

Jul 20, 2023 09:34 IST logo

2 Min read

More than 50% luxury shoppers in India use social media extensively during discovery stage

By BuzzInContent Bureau

Jul 19, 2023 09:17 IST logo

4 Min read

Tata Play Binge banks on content marketing to promote its key features in latest campaign

By BuzzInContent Bureau

Jul 19, 2023 08:01 IST logo

2 Min read

Social media influencers and politics are mixing, how impactful can the connection be?

By Akansha Srivastava

Jul 12, 2023 11:45 IST logo

5 Min read

Influencer Marketing

Rajasthan govt to rope in influencers to promote its welfare work ahead of upcoming assembly elections

By BuzzInContent Bureau

Jul 03, 2023 09:34 IST logo

2 Min read

Social listening: Effective launchpad for devising content strategy

By Akansha Srivastava

Jun 28, 2023 11:32 IST logo

8 Min read