0

  • Sign in with Email

By clicking the button, I accept the Terms of Use of the service and its Privacy Policy, as well as consent to the processing of personal data.

Don’t have an account? Signup

  • Bookmarks
  • My Profile
  • Log Out
  • Insight
  • News
  • Branded Content
  • Content & Culture
  • Spotlight
  • Influencer Marketing
  • Interviews
  • More
    • Case Studies
    • Content Conversations
    • Guest Column
ad_close_btn
  • Insight
  • News
  • Branded Content
  • Content & Culture
  • Spotlight
  • Influencer Marketing
  • Interviews
  • Guest Column
  • Content Conversations
  • Case Studies

Powered by :

You have successfully subscribed the newsletter.

SonyLiv

Post Thumb Insight

Why non-fiction branded content is becoming advertisers' favourite on OTT platforms

According to experts, the gestation period of fictional shows and web originals adds complexity to brand integrations at scale. However, non-fiction shows are more topical in nature enabling OTT platforms to onboard a variety of advertisers for brand integrations in a single reality show

By Akansha Srivastava
logoJun 28, 2023 11:36 IST logo 4 Min read
Post Thumb Branded Content
Jeep embarks on travelogue TV show, 'Jeep Bollywood Trails'
By BuzzInContent Bureau
logoJan 27, 2020 09:46 IST logo 2 Min read
Post Thumb Branded Content
GAIL launches web series ‘Hawa Badle Hassu' on SonyLiv as part of its ‘Hawa Badlo' campaign
By BuzzInContent Bureau
logoJul 05, 2019 09:05 IST logo 3 Min read
Post Thumb News
TVF chooses SonyLiv over YouTube for Tripling 2
By Akanksha Nagar
logoMar 29, 2019 14:08 IST logo 2 Min read
Latest Stories

Subscribe

* indicates required
Powered by


Subscribe to our Newsletter!




Powered by
Select Language
English

Share this article

If you liked this article share it with your friends.
they will thank you later

Facebook
Twitter
Whatsapp

Copied!