Viacom18
Brands should choose films contextually closer to them and not ride on star wave, says Rudrarup Datta of Viacom18
Branded content growth will be faster but on a smaller base, Viacom18's Ferzad Palia
Former Viacom18 execs Gaurav Lulla, Pavneet Gakhal launch boutique content studio ‘Loose cannons'
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