No point creating content if it is not served on right platform: Ran Buck of Taboola
Mobile-first in mind, MMT bets on vernacular content to upscale engagement with travellers
Content will lead to conversation and sales, says Udit Malhotra of MG Motor
Content initiatives will be successful only if they don't look like ads, says Jayraj Jadhav of Tata AIG
VCOI to enter music, online gaming content, says Sanchit Goyal of VCOI
Radio and digital perfect fit for travel content, says Tata AIG's Jayraj Jadhav