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Akanksha Nagar

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What's more impactful for brands: Short or long content?

As the attention span of audiences shrinks, short-format content has become the first choice for brands. But how potent and lasting is the impact of snackable content in comparison with the long format? BuzzInContent.com speaks to stakeholders to find out if length actually matters

By Akanksha Nagar
Jun 17, 2019 10:10 IST 3 Min read
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POPxo's game plan to marry content with commerce
By Akanksha Nagar
Jun 10, 2019 10:36 IST 3 Min read
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Sandeep Balan joins as Partner - Branded Content at Spring Marketing Capital
By Akanksha Nagar
Jun 10, 2019 08:48 IST 2 Min read
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Will the rise of micro influencers reduce the significance of macro influencers
By Akanksha Nagar
Jun 07, 2019 11:30 IST 4 Min read
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How voice is turning out to be an effective marketing tool for brands
By Akanksha Nagar
Jun 04, 2019 11:14 IST 3 Min read
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Micro and nano influencers — influencing the influencer marketing
By Akanksha Nagar
May 28, 2019 12:53 IST 8 Min read
Being an aspirational brand, consumers expect intelligent content from us: Bishwajeet Samal of Volkswagen engage
Being an aspirational brand, consumers expect intelligent content from us: Bishwajeet Samal of Volkswagen
By Akanksha Nagar
May 27, 2019 16:19 IST
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Branded content will utilise creativity of influencers in future, says Yan Han of TopSocial
By Akanksha Nagar
May 27, 2019 09:50 IST 3 Min read
ROI is an abused term, says Sanjay Vakharia of Spykar engage
ROI is an abused term, says Sanjay Vakharia of Spykar
By Akanksha Nagar
May 21, 2019 12:40 IST
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Long format can still do magic for brands in this age of snackable content, says Bishwajeet Samal of Volkswagen
By Akanksha Nagar
May 21, 2019 10:37 IST 4 Min read
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