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Akanksha Nagar

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Why brands are obsessed with music properties

Coca-Cola has etched itself in the memory of generations through Coke Studio. Levi's, Nescafe, Nexa among others have created musical concepts to increase their reach. Pepsi went on to the extent of launching a music channel with MTV. BuzzInContent.com explores why brands are obsessed with music properties

By Akanksha Nagar
logoFeb 26, 2019 11:50 IST logo 6 Min read
Starter brands should be wary of choosing social platforms for better control over their content, says Minal Srivastava of Shalimar Paints engage
Starter brands should be wary of choosing social platforms for better control over their content, says Minal Srivastava of Shalimar Paints
By Akanksha Nagar
logoJan 22, 2019 15:12 IST
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