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Akanksha Nagar

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Will focus on impact rather than just numbers, says Viraj Khetle of Top Social's Bored Games

Backed by Chinese influencer marketing agency Top Social, the Bored Games platform aims to be more localised in its approach while taking care of user privacy. Discussing its content offering, Khetle, Business and Growth, Bored Games, says the platform's core proposition is quality over quantity and will soon foray into audio format

By Akanksha Nagar
Mar 25, 2021 10:34 IST 5 Min read
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How content marketing is helping sleep solution brands to build credibility
By Akanksha Nagar
Mar 24, 2021 15:34 IST 14 Min read
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Agencies demand clarity about their role in ASCI's draft guidelines on influencer marketing
By Akanksha Nagar
Mar 12, 2021 15:31 IST 6 Min read
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ASCI addresses all concerns on influencer marketing guidelines, says need for all to come together to make advertising honest
By Akanksha Nagar
Mar 09, 2021 11:21 IST 8 Min read
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Influencer marketing stakeholders have these doubts about ASCI draft guidelines
By Akanksha Nagar
Mar 08, 2021 10:12 IST 5 Min read
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Influencers in favour of ASCI guidelines but say they need some tweaking before implementation
By Akanksha Nagar
Mar 05, 2021 11:34 IST 4 Min read
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What ASCI's draft guidelines for influencer marketing mean for micro-influencers?
By Akanksha Nagar
Mar 05, 2021 10:42 IST 3 Min read
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Brands fear influencer marketing will get cumbersome, bureaucratic if ASCI draft guidelines are implemented
By Akanksha Nagar
Mar 04, 2021 14:39 IST 7 Min read
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How to reap bigger results with small content marketing teams
By Akanksha Nagar
Feb 02, 2021 15:22 IST 4 Min read
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Top content marketing initiatives of 2020 that marketers wanted to be part of
By Akanksha Nagar
Jan 28, 2021 11:01 IST 4 Min read
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