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Akanksha Nagar

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Will invest more in influencer marketing in 2021: Anupam Bokey of Allied Blenders & Distillers

Bokey, CMO at ABD, talks about numerous opportunities for alcobev brands in the content space. He discusses their content marketing plans for next year and how it evolved amid the pandemic

By Akanksha Nagar
Nov 26, 2020 10:11 IST 5 Min read
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What does it take to make your content indispensable?
By Akanksha Nagar
Nov 24, 2020 16:04 IST 10 Min read
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Spends in influencer marketing poised to grow by 40% in 2021, say experts
By Akanksha Nagar
Nov 18, 2020 11:18 IST 8 Min read
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Why brands need to master the art of content integration
By Akanksha Nagar
Nov 17, 2020 10:26 IST 5 Min read
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If you don't tell compelling stories, nobody is going to shower attention: Ravi Santhanam of HDFC Bank
By Akanksha Nagar
Nov 16, 2020 09:35 IST 3 Min read
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How 2021 will be an era of IP innovations amid curtailed budgets of brands
By Akanksha Nagar
Nov 10, 2020 16:25 IST 6 Min read
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Cars24 goes for 3x increase in content marketing budget amid pandemic
By Akanksha Nagar
Nov 09, 2020 11:12 IST 3 Min read
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Can podcast capitalise on the push it got from pandemic?
By Akanksha Nagar
Nov 06, 2020 12:33 IST 8 Min read
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Saransh Agarwal joins Flipkart Video as Senior Manager, Content and Engagement Marketing
By Akanksha Nagar
Nov 05, 2020 09:14 IST 1 Min read
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Influencer marketing and video lead our content marketing strategy, says Sharat Dhall of PolicyBazaar
By Akanksha Nagar
Oct 29, 2020 12:28 IST 3 Min read
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