Brands look at content creators to connect with audience amid low-key festive celebrations
Content emerges as the most effective strategy in these difficult times: Amarpreet Anand of Diageo
How acquisition of POPxo turbo-charged MyGlamm's business and content model
How brands are increasing their investments in content this festive season
/buzzincontent-1/media/agency_attachments/ovtHKkiRFrKggtFNaCNI.png)
/buzzincontent-1/media/post_banners/f4a4fd08f1c5febeb69c8b4199daa76a86c7b675676e6efd5a64a1aef64e87e1.jpg)
/buzzincontent-1/media/post_banners/c145f18cc317327cf3f937fb6dc9772838fa4388713d1543a953b6e499f58d43.jpg)
/buzzincontent-1/media/post_banners/d34445075edcdce38d7450bbffac9fe568d7bb70983baf57c86714d18cca7480.jpg)
/buzzincontent-1/media/post_banners/c3276ce0001917f12d3a0ce9b82e311a88148f0cf3cac0a7ca22a6b9db7ceed2.jpg)
/buzzincontent-1/media/post_banners/71544ed0889e141d05945bba81de119f83d84383ce9b5e46378f416ad938bab2.jpg)
/buzzincontent-1/media/post_banners/f31bb83f2b9811e950718f23a65a323fcd00a0b961b93681c8e092cb043378e3.jpg)
/buzzincontent-1/media/post_banners/7473e4993ed0f018006191bf7e4eff662629e84a9a3a397b494e25795fa0804e.jpg)
/buzzincontent-1/media/post_banners/324b705cdccf86d7fae58cce59e1931f9f3b97f41be8c81a9db9bfd9f44e7256.jpg)
/buzzincontent-1/media/post_banners/9a95295e5d389a4bcc557c29dc6862622c6dab1da48d94c5cc37cac9e9a27aab.jpg)
/buzzincontent-1/media/post_banners/09c7e85c1bfc5b0ce745bbadec3c7b4d792bbdba24955e36c7e02994f6fb14b2.jpg)