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Akansha Srivastava

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Podcast plays a very intimate and immersive role, which other mediums can't, says Sunil Kumaran of Big FM

In an interview with BuzzInContent, Kumaran, Country Head, Product, Marketing and Thwink Big, Big FM, talks about how brands can create differentiated content on similar consumer insights. He also shared his viewpoints on the rise of audio content and how Big FM provides better content solutions than its competitors

By Akansha Srivastava
Oct 26, 2020 10:14 IST 6 Min read
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When Alpenliebe Juzt Jelly decided to become India's first confectionery brand to create content around food recipes
By Akansha Srivastava
Oct 14, 2020 10:11 IST 4 Min read
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Brands put spotlight on content play despite big ad splash on IPL 2020
By Akansha Srivastava
Oct 13, 2020 11:19 IST 7 Min read
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Why is it challenging for brands to sustain long-term content-led IPs?
By Akansha Srivastava
Sep 23, 2020 16:40 IST 7 Min read
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Will ASCI also monitor content marketing?
By Akansha Srivastava
Sep 16, 2020 13:23 IST 2 Min read
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Shoppable video content: Unlocking the gateway to more revenue than ever
By Akansha Srivastava
Sep 15, 2020 16:11 IST 7 Min read
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NatGeo in Lootcase — A right marriage of content and communication
By Akansha Srivastava
Sep 03, 2020 11:18 IST 2 Min read
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How WittyFeed is setting the “Stage” to fulfil the dialect-based content appetite of India
By Akansha Srivastava
Aug 31, 2020 12:31 IST 8 Min read
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Is it high time for content marketing to be taught at a college level?
By Akansha Srivastava
Aug 26, 2020 15:40 IST 4 Min read
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Hiring a content marketer? Here are the must-have skills to look for
By Akansha Srivastava
Aug 18, 2020 16:43 IST 5 Min read
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