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Akansha Srivastava

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Restructuring and investment in manpower will fuel The Story Lab's growth in India: Deepak Kumar of The Story Lab

In an interview with BuzzInContent, Kumar, Director at The Story Lab, the branded content division of Dentsu, talks about the division's growth plans, creator-agency-brand relationships, and his views on the content marketing space shaping up in India

By Akansha Srivastava
Mar 11, 2021 10:27 IST 5 Min read
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Content marketing generates three times as many leads as outbound marketing: Anuja Mishra of Godrej Consumer Products
By Akansha Srivastava
Feb 24, 2021 10:02 IST 6 Min read
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Cracking the code of content marketing effectiveness
By Akansha Srivastava
Feb 23, 2021 16:09 IST 7 Min read
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The Indian content marketers' quest to overcome content measurement-related challenges
By Akansha Srivastava
Feb 16, 2021 11:24 IST 5 Min read
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Debate rages over need for standardised metrics to measure content marketing
By Akansha Srivastava
Feb 10, 2021 15:23 IST 6 Min read
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Demystifying content mapping to boost effectiveness of content marketing initiatives
By Akansha Srivastava
Jan 21, 2021 10:44 IST 6 Min read
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Not mapping content? Then you are wasting your monies on content marketing
By Akansha Srivastava
Jan 21, 2021 10:36 IST 5 Min read
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How content is helping mutual fund brands catch their investors young
By Akansha Srivastava
Jan 05, 2021 15:19 IST 7 Min read
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How Jeevansathi is getting direct business results from its influencer-driven content campaign #PerfectSathi
By Akansha Srivastava
Nov 19, 2020 12:02 IST 4 Min read
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What impact will 2020 crisis have on next year's content marketing plans of brands?
By Akansha Srivastava
Nov 03, 2020 15:14 IST 7 Min read
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