Sakshi Sharma

For brands, a successful collaboration with creators hinges on finding common ground: Prajakta Koli

In a panel discussion, “Influencer accountability: The social and the branded”, during GroupM's Brew 2023 event, content creator Prajakta Koli and Kunal Sawant, Business Head at GOAT, explored the intricacies of brand collaborations. They emphasised the mutual advantages that creators and brands can unlock by establishing common ground, fostering transparency and authenticity in brand partnerships, and much more