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Virtual influencers are ideal for live commerce as they can work 24x7: AnyMind Group's Otohiko Kozutsumi

In a conversation with BuzzInContent, Kozutsumi, the Co-Founder and Chief Commercial Officer at AnyMind Group said that although teaming up with well-known macro-influencers can bring in significant reach, there's a more personal connection and engagement with micro-influencers

By Sakshi Sharma
Feb 07, 2024 11:41 IST 2 Min read
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Brands lose 36% of influencer marketing budget to fake engagements bought by influencers
By Akansha Srivastava
Feb 02, 2024 10:23 IST 6 Min read
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Influencer Marketing 2.0: How brands can fine-tune their influencer marketing strategies to lower their CPE costs?
By BuzzInContent Bureau
Jan 19, 2024 12:11 IST 4 Min read
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CPE vs CPV vs CPS: What is the right model for influencers' payout?
By Akansha Srivastava
Jan 17, 2024 13:36 IST 6 Min read
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Hands-on learnings from 2023 that may shape up “Content Marketing Strategy” in 2024
By BuzzInContent Bureau
Jan 12, 2024 12:42 IST 6 Min read
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Why brand integrations in films, web series and TV shows have become the new black
By BuzzInContent Bureau
Jan 10, 2024 15:38 IST 5 Min read
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GenAI opens floodgates of content online while consumers continue craving original content
By BuzzInContent Bureau
Jan 05, 2024 11:40 IST 2 Min read
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Learnt to prioritise credibility and say no to brand collaborations if values diverge: Prajakta Koli
By Sakshi Sharma
Dec 29, 2023 09:55 IST 6 Min read
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Only influencers deeply invested in their audience will survive, says Abhishek Gupta of Edelweiss Tokio Life
By BuzzInContent Bureau
Dec 28, 2023 12:25 IST 2 Min read
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BuzzInContent reveals top 10 remarkable branded content masterpieces of 2023
By BuzzInContent Bureau
Dec 28, 2023 08:57 IST 15 Min read
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