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How to strike the perfect balance between creativity and numbers in content marketing

With most brand managers targeting sheer numbers- likes, shares and comments- experts say the very purpose of a brand is getting diluted and they discuss how the brands should focus on the creative aspect too

By Akanksha Nagar
Oct 27, 2021 07:39 IST 7 Min read
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How diamond brands use content to take their story to consumers
By Akanksha Nagar
Oct 21, 2021 11:08 IST 5 Min read
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Why and when do brands put a stop to branded content?
By Akanksha Nagar
Oct 19, 2021 14:22 IST 5 Min read
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Metrics to measure ROI on content marketing – a compulsion or subjective choice for brands?
By Akanksha Nagar
Oct 14, 2021 12:51 IST 5 Min read
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A blueprint for delivering stellar content experience
By Akansha Srivastava
Oct 12, 2021 10:50 IST 6 Min read
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Always a challenge to find right partners for branded content in any category: Amar Sinha of Radico Khaitan
By Akanksha Nagar
Oct 11, 2021 10:20 IST 15 Min read
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Is your brand's content experience appealing to consumers?
By Akansha Srivastava
Oct 07, 2021 13:16 IST 7 Min read
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Why did Pepperfry stop investing in branded content?
By Akanksha Nagar
Oct 07, 2021 10:59 IST 9 Min read
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Streax plans to increase ad spends by 20%, influencer marketing to play key part
By Akanksha Nagar
Oct 06, 2021 09:46 IST 4 Min read
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What should be the right size and composition of your content marketing team?
By Akanksha Nagar
Sep 30, 2021 11:24 IST 7 Min read
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