Insight
How content companies are working out new models to strengthen the creator community
Gender pay gap disparity in Indian influencer industry: Reality or myth?
Are Instagram's ‘Favourites' & ‘Following' features a boon or bane for marketers?
Branded content: In brand mentions vs meaningful integration, the latter steals the show
Why Myntra's Style Squad initiative is a win-win game for content creators, brands and consumers
Content IPs on news channels are a favourite of brands, marketers. Here's why
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