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Content emerges as the most effective strategy in these difficult times: Amarpreet Anand of Diageo

Anand, EVP and Portfolio Head, Diageo India, tells BuzzInContent.com how the pandemic provided a new challenge to content marketers, bringing into focus the fact that there is much more than traditional methods and channels

By Akanksha Nagar
Oct 05, 2020 09:49 IST 2 Min read
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Brands' confidence on content marketing up, long-term outlook better, says Gaurav Mehta of CarDekho
By Akanksha Nagar
Oct 01, 2020 08:57 IST 3 Min read
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Why is it challenging for brands to sustain long-term content-led IPs?
By Akansha Srivastava
Sep 23, 2020 16:40 IST 7 Min read
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Want to be at the forefront of content marketing, says Sameer Yadav of Mondelez India
By Shradha Mishra
Sep 21, 2020 10:30 IST 4 Min read
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Will ASCI also monitor content marketing?
By Akansha Srivastava
Sep 16, 2020 13:23 IST 2 Min read
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Shoppable video content: Unlocking the gateway to more revenue than ever
By Akansha Srivastava
Sep 15, 2020 16:11 IST 7 Min read
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Commentary: Do not sell your branded content in the name of content marketing
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Sep 14, 2020 11:50 IST 3 Min read
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How acquisition of POPxo turbo-charged MyGlamm's business and content model
By Akanksha Nagar
Sep 10, 2020 10:28 IST 2 Min read
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Content-tech: Why it is all about a better content experience
By Akanksha Nagar
Sep 08, 2020 14:52 IST 6 Min read
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NatGeo in Lootcase — A right marriage of content and communication
By Akansha Srivastava
Sep 03, 2020 11:18 IST 2 Min read
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