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Interviews

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The content power that radio brings is unparalleled: Sunil Kumaran, Country Head, Thwink Big

BuzzInContent caught up with Kumaran to understand the scope of content marketing in the radio space, Thwink Big's content strategy, Thwink's extension into the video formats of content on digital and how the brands are leveraging the radio space for content marketing to engage with consumers

By Akansha Srivastava
Feb 27, 2019 15:13 IST 9 Min read
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Copywriters make horrible scriptwriters, says Theodor Arhio of TBWA
By Akansha Srivastava
Feb 27, 2019 15:13 IST 4 Min read
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Content creators should be part of brands' annual marketing plans, say TVF's Vyom Charaya and Sameer Saxena
By Akansha Srivastava
Feb 27, 2019 15:13 IST 7 Min read
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There is a huge room for the growth of content marketing, says Mike Melli of MissMalini
By Akansha Srivastava
Feb 27, 2019 15:12 IST 6 Min read
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Making content marketing measurable is an uphill task, says Flipkart's Kartikeya Bhandari
By Akansha Srivastava
Feb 27, 2019 15:12 IST 5 Min read
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Not just digital, all mediums play a role in growth of content, says Devendra Deshpande of Mindshare
By Karuna Sharma
Feb 27, 2019 15:11 IST 6 Min read
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Not here to compete but to collaborate with other video content creators: Parveen Singhal, Co-Founder & CCO, WittyFeed
By Akansha Srivastava
Feb 27, 2019 15:11 IST 6 Min read
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Mediums other than digital gaining ground for content marketing, says Rajasekar KS of Matrimony.com
By Akansha Srivastava
Feb 27, 2019 15:11 IST 4 Min read
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Without compelling brand stories, data means nothing; without data, brand stories are based on speculation: Rico Chan of Oath
By Akansha Srivastava
Feb 27, 2019 15:10 IST 6 Min read
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Low budget for content creation is both challenge and opportunity: Fuel Content India head Debarpita Banerjee
By Akansha Srivastava
Feb 27, 2019 15:10 IST 5 Min read
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