ASCI
79% people trust social media influencers; transparency and honesty stand out as main reasons: ASCI report
Influencer non-disclosures push personal care to top 3 violative sectors
Government guidelines for social media influencers are not similar to ASCI ones: Nidhi Khare of CCPA
28% of all ad complaints received between April-Sept 2022 were related to influencers: ASCI report
ASCI's nod to “Paid Partnership” tag on Instagram as adequate disclosure for influencer advertising
ASCI to release final guidelines for influencer marketing on May 27
High on content marketing, alcohol brands game to raise bar around consumer engagement
Agencies demand clarity about their role in ASCI's draft guidelines on influencer marketing