consumers
                GenAI opens floodgates of content online while consumers continue craving original content
            
                66% of Diwali shoppers make purchasing decisions based on influencer recommendations: Report
            
                YiPPee! Noodles invites consumers to shoot and share their creative ‘Noodle slurping moment'
            
                ¼ consumers follow influencers online, 40% of them follow more than 5 influencers: Kantar
            
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