consumers
GenAI opens floodgates of content online while consumers continue craving original content
66% of Diwali shoppers make purchasing decisions based on influencer recommendations: Report
YiPPee! Noodles invites consumers to shoot and share their creative ‘Noodle slurping moment'
¼ consumers follow influencers online, 40% of them follow more than 5 influencers: Kantar