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influencer marketing

creator-economy-this-festive-seasonInsight

Brands are pouring crores into creator economy this festive season

Creator-led campaigns become core to media plans as brands chase conversions, not just reach, with FMCG, beauty, and fintech leading the surge

By Sandhi Sarun
Aug 08, 2025 12:59 IST 4 Min read
AI in influencerInsight
AI levels the influencer playing field, but at what cost?
By BuzzInContent Bureau
Aug 01, 2025 12:22 IST 3 Min read
creatoeNews
Govt lays ground for influencer marketing, brings 8 agencies on board
By BuzzInContent Bureau
Jul 30, 2025 15:24 IST 2 Min read
Engagement-farmingInsight
What is this scam of “Engagement farming” that every brand should fear
By Sandhi Sarun
Jul 25, 2025 12:08 IST 4 Min read
MarketingInsight
Brands beware! Is your influencer budget reaching real people?
By Sandhi Sarun
Jul 22, 2025 14:51 IST 2 Min read
Influencer-contentInsight
Influencer content grabs 2.2x more attention vs branded ads: Kantar report
By BuzzInContent Bureau
Jul 11, 2025 12:32 IST 2 Min read
Indias-creator-economyInsight
Regional content, micro-influencers, and AI reshape India’s Rs 3,500 cr creator economy
By BuzzInContent Bureau
Jul 08, 2025 17:31 IST 2 Min read
UP-and-Karnataka-to-leverage-influencersNews
HUL boosts influencer spends 40%, hits 12,000 collabs in FY2025
By BuzzInContent Bureau
Jun 30, 2025 17:52 IST 2 Min read
brand feed indexInfluencer Marketing
Qoruz introduces Creator Brand Fit Index to improve influencer-brand alignment
By BuzzInContent Bureau
Jun 30, 2025 17:51 IST 2 Min read
influencer-marketingInsight
The metric every brand and influencer now cares about
By BuzzInContent Bureau
Jun 30, 2025 09:21 IST 4 Min read
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