0

influencer marketing

Soumya MohantyInsight

Influencer marketing is for affinity, not reach: Kantar’s Soumya Mohanty

From matching brand values to fixing creative alignment, Mohanty, MD & Chief Client Officer- South Asia, Insights Division, Kantar, warns that poor integration and blind scale dilute the true impact of influencer-led campaigns

By Akansha Srivastava
Apr 25, 2025 14:07 IST 4 Min read
Ramya_Sharan_ShyamolieInfluencer Marketing
Whoppl onboards creators Sharan Nair, Shyamolie Parikh as Creative Partners
By BuzzInContent Bureau
Apr 25, 2025 11:42 IST 2 Min read
Alia-meets-her-mirror-image-ChandniInfluencer Marketing
Alia meets her mirror image Chandni for L’Oreal Paris campaign
By BuzzInContent Bureau
Apr 24, 2025 15:03 IST 1 Min read
Hitharth DadiaInsight
ROI nightmares from influencer collabs? Brands might be measuring it all wrong!
By Lalit Kumar
Apr 23, 2025 09:26 IST 5 Min read
Jayanth KumarNews
SocioClout onboards Jayanth Kumar as Managing Partner
By BuzzInContent Bureau
Apr 21, 2025 16:30 IST 1 Min read
Social-Media-InfluencerNews
OMG brings together all influencer marketing under one brand, Creo
By BuzzInContent Bureau
Apr 21, 2025 09:35 IST 1 Min read
MyntraInfluencer Marketing
Myntra surpasses 500K creator signups for Ultimate Glam Clan program
By BuzzInContent Bureau
Apr 17, 2025 16:01 IST 2 Min read
Naukri-Creator-HubInsight
Info Edge launches Naukri Creator Hub
By Akansha Srivastava
Apr 15, 2025 11:58 IST 2 Min read
creator economyInsight
TV and radio platforms now finding their mojo in creator economy
By BuzzInContent Bureau
Apr 04, 2025 12:18 IST 4 Min read
OMLs-Hypothesis-Ather-EnergyNews
OML’s Hypothesis bags influencer marketing mandate for Ather Energy
By BuzzInContent Bureau
Apr 02, 2025 12:09 IST 1 Min read
Prev 1 ... 3 4 5 Next