influencers
Traya finds success with podcasts, not ‘dying’ influencer marketing
bigbasket now partners with influencers to celebrate India's harvest festivals
From Rs 1 crore tweets to bot wars: Brands deploying influencers to mitigate brand crisis
Kurkure taps influencers from UP to flaunt its fandom in the region
How govt-influencer collabs could shake up the influencer marketing game in India
In the era of hire and fire, should brands embrace long-term relationships with influencers?
UP and Karnataka to leverage influencers for promoting government schemes