MAD Influence

Influencer marketing agencies need to find a niche to grow, says Gautam Madhavan, Founder and CEO, MAD Influence

While most brands are still finding ways to spread awareness around the coronavirus, the influencer marketing agency in partnership with TikTok has come up with content videos and the #HandWashChallenge for Dettol to educate users globally. Madhavan tells BuzzInContent.com how it provides a 360-degree approach to brands, from content production to execution to finding a right influencer