Zomato

Content & Culture

What does featuring in Jalebi Baby mean for Zomato as a food delivery brand?

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that the younger generation today, especially those located in urban areas, see themselves as global citizens. As much as they're rooted in their own local culture, they also enjoy interacting with content from overseas. Jalebi Baby-Zomato video fulfils an aspirational need to participate in a globalised world's culture

By Hamsini Shivakumar

Jul 29, 2021 14:02 IST logo

5 Min read

Pulse praises brands through curated messages for their witty social media strategy

By BuzzInContent Bureau

Mar 03, 2021 11:27 IST logo

2 Min read

Branded Content

Zomato and ScoopWhoop launch extreme food show with woman protagonist in genre dominated by men

By BuzzInContent Bureau

Dec 10, 2019 10:41 IST logo

2 Min read

Zomato bets big on content, launches Zomato Originals

By BuzzInContent Bureau

Sep 14, 2019 11:25 IST logo

3 Min read

When Twitteratis organically became Zomato's brand advocate for standing for a cause

By BuzzInContent Bureau

Aug 01, 2019 12:25 IST logo

3 Min read