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Akanksha Nagar

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YouTube vs Instagram vs TikTok: Where brands should put their money for influencer marketing

As influencer-led marketing witnesses a remarkable rise over the years, while spreading across TikTok, Instagram and YouTube, marketers continue to increase their budget in this bracket. In a two-part in-depth story, BuzzInContent.com dives deep into the functionality, guidelines, prescribed formats and future of three platforms to figure out which can be the most effective bargain

By Akanksha Nagar
May 26, 2020 16:46 IST 6 Min read
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How Wavemaker Thrive is helping brands build long-term advocacy road maps
By Akanksha Nagar
May 14, 2020 11:06 IST 5 Min read
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Integrating financial products in stand-up comedy is not a joke
By Akanksha Nagar
May 07, 2020 21:27 IST 6 Min read
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Our approach moves beyond content and even looks at commerce, says Rajeshree Naik of India Food Network
By Akanksha Nagar
May 05, 2020 10:39 IST 9 Min read
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Pandemic is a great equaliser for content creators, says Rishabh Khatter of The Rabbit Hole
By Akanksha Nagar
May 04, 2020 19:33 IST 7 Min read
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Podcast industry is growing but not being able to monetise effectively, says Amit Doshi of IVM Podcast
By Akanksha Nagar
May 04, 2020 10:02 IST 4 Min read
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Authentic, relevant and need-solving content always finds a way amid clutter, says Shantanu Bhanja of Pidilite Industries
By Akanksha Nagar
Apr 17, 2020 09:48 IST 4 Min read
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Why UGC is becoming the keystone of any integrated content marketing strategy amid Covid-19
By Akanksha Nagar
Apr 16, 2020 09:29 IST 8 Min read
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How brands can use content to help consumers cope up with mental isolation during the lockdown
By Akanksha Nagar
Apr 07, 2020 16:27 IST 13 Min read
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How content-led IP built better brand recall and digital presence for Nexa
By Akanksha Nagar
Apr 02, 2020 09:52 IST 2 Min read
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