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Akansha Srivastava

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Did your brand really encash the popularity of the content piece?

Industry experts feel it's important for content to be a consistent effort in the marketing plan. “If advertising is ‘Ek lohar ki', the content is ‘sau sunar ki,

By Akansha Srivastava
Feb 11, 2020 12:38 IST 5 Min read
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A calendar that kept Kingfisher alive and kicking
By Akansha Srivastava
Feb 06, 2020 12:02 IST 6 Min read
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Commentary: Only the bold and real can win the content marketing race
By Akansha Srivastava
Feb 03, 2020 16:54 IST 6 Min read
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From experimenting with thrillers to launching new channels, a look at Pocket Aces 2020 growth strategy
By Akansha Srivastava
Jan 14, 2020 11:04 IST 5 Min read
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A peek into online interior design startup Livspace's content marketing game plan
By Akansha Srivastava
Jan 09, 2020 09:42 IST 3 Min read
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Can content creators and brands be long-time partners?
By Akansha Srivastava
Dec 30, 2019 11:40 IST 8 Min read
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The subtle art of creating branded content that is unique to the brand and stands out in the clutter
By Akansha Srivastava
Dec 30, 2019 11:40 IST 5 Min read
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We are continuously grabbing market share from incumbent media companies, say Pocket Aces Founders
By Akansha Srivastava
Dec 30, 2019 11:38 IST 8 Min read
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Content marketing and the obsession of virality
By Akansha Srivastava
Dec 30, 2019 11:38 IST 4 Min read
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Content distribution: No more the Achilles heel of content marketing
By Akansha Srivastava
Dec 30, 2019 11:37 IST 7 Min read
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