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Akansha Srivastava

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ROI on content should not be a ‘one size fits all' but customised for the client and its purpose: Karthik Nagarajan of Wavemaker

In an interview with BuzzInContent.com, the Chief Content Officer of the agency talks about the growth of podcasts as a medium for brands to do content, OTT becoming an important platform for the brands to develop IPs and the role of digital agencies in catalysing the brands' content strategies

By Akansha Srivastava
Dec 30, 2019 11:37 IST 6 Min read
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Commentary: Getting content marketing right in 2019
By Akansha Srivastava
Dec 30, 2019 11:35 IST 5 Min read
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Dewar's marketing strategy of marrying content and experiential is working well, says Bacardi India's Anshuman Goenka
By Akansha Srivastava
Dec 17, 2019 13:02 IST 7 Min read
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Is your content earning you real brand engagement?
By Akansha Srivastava
Dec 16, 2019 14:19 IST 5 Min read
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Curating brand-centric content instead of customer-centric content is biggest mistake by marketers, says Satish Kannan of DocsApp
By Akansha Srivastava
Dec 12, 2019 12:04 IST 6 Min read
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Engagement as a success metric: An easy way out for marketers or value for money?
By Akansha Srivastava
Dec 05, 2019 17:56 IST 7 Min read
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Brands must drive as much user-generated content as possible, says Terry Peigh of IPG Group
By Akansha Srivastava
Dec 05, 2019 10:28 IST 3 Min read
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We have to be on OTT for content to maximise reach with TG, says Richa Singh of Diamond Producers Association
By Akansha Srivastava
Dec 03, 2019 11:16 IST 4 Min read
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Important to deliver core message in first 30 seconds even in long-form content: Nikhil Chopra of Cipla
By Akansha Srivastava
Nov 25, 2019 17:15 IST 5 Min read
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Growing plagiarism in content industry: Can content creators make their ideas theft-proof?
By Akansha Srivastava
Nov 13, 2019 18:02 IST 5 Min read
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