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Akansha Srivastava

We are exploring more opportunities with OTT platforms in India, says Lufthansa's Michael Knapp engage

We are exploring more opportunities with OTT platforms in India, says Lufthansa's Michael Knapp

In a video interview series, Republic presents Engage, Lufthansa's Director B2C Marketing for Asia Pacific, tells BuzzInContent.com that digital and social drive the brand's content initiatives but television and radio provide them reach. Listen to Knapp as he talks about Lufthansa's approach to content and his expectations from Indian content partners

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Oct 11, 2019 13:41 IST
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Hitting creative block too often? Equip your content team to overcome this
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Content creators and platforms should be courageous in presenting outrageous ideas: Varun Jha of Zoomcar - Part 2 engage
Content creators and platforms should be courageous in presenting outrageous ideas: Varun Jha of Zoomcar - Part 2
By Akansha Srivastava
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TV provides unmatched reach to brands' content initiatives, says Varun Jha of Zoomcar - Part 1 engage
TV provides unmatched reach to brands' content initiatives, says Varun Jha of Zoomcar - Part 1
By Akansha Srivastava
Aug 09, 2019 09:44 IST
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