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Akansha Srivastava

We are exploring more opportunities with OTT platforms in India, says Lufthansa's Michael Knappengage

We are exploring more opportunities with OTT platforms in India, says Lufthansa's Michael Knapp

In a video interview series, Republic presents Engage, Lufthansa's Director B2C Marketing for Asia Pacific, tells BuzzInContent.com that digital and social drive the brand's content initiatives but television and radio provide them reach. Listen to Knapp as he talks about Lufthansa's approach to content and his expectations from Indian content partners

By Akansha Srivastava
Oct 11, 2019 13:41 IST
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Hitting creative block too often? Equip your content team to overcome this
By Akansha Srivastava
Oct 02, 2019 10:58 IST 7 Min read
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Be okay with losing little control on UGC, else be happy with a 30-second TVC, says Pankaj Duhan of RB Health
By Akansha Srivastava
Sep 27, 2019 14:48 IST 5 Min read
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How FBB is engaging with consumers through Instagram's first interactive web series ‘#PujoPerfect Love Story'
By Akansha Srivastava
Sep 25, 2019 10:34 IST 3 Min read
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Dear marketers, is your content brief effective enough to fetch results?
By Akansha Srivastava
Sep 24, 2019 10:36 IST 6 Min read
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Discovery is not just a problem for small brands but for larger ones too, says Suchita Salwan of LBB
By Akansha Srivastava
Sep 23, 2019 18:37 IST 7 Min read
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How Diageo is making content its strategic pillar
By Akansha Srivastava
Sep 04, 2019 10:43 IST 4 Min read
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Lack of quality content creators in India is a challenge, says Ravi Saxena, MD, Wonderchef
By Akansha Srivastava
Aug 13, 2019 17:03 IST 9 Min read
Content creators and platforms should be courageous in presenting outrageous ideas: Varun Jha of Zoomcar - Part 2engage
Content creators and platforms should be courageous in presenting outrageous ideas: Varun Jha of Zoomcar - Part 2
By Akansha Srivastava
Aug 09, 2019 13:34 IST
TV provides unmatched reach to brands' content initiatives, says Varun Jha of Zoomcar - Part 1engage
TV provides unmatched reach to brands' content initiatives, says Varun Jha of Zoomcar - Part 1
By Akansha Srivastava
Aug 09, 2019 09:44 IST
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