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Akansha Srivastava

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Zoomcar shares content strategy and expectations from content creators

The brand is set to launch its in-house content hub ‘Zoom Studio' by the end of 2019 and will also collaborate with music streaming apps to launch customised music playlists on its app

By Akansha Srivastava
Aug 05, 2019 14:52 IST 6 Min read
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Dear creative agencies, your ads are not content
By Akansha Srivastava
Jul 30, 2019 10:59 IST 6 Min read
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ScoopWhoop chalks out plan for organic growth, eyes vernacular
By Akansha Srivastava
Jul 29, 2019 15:37 IST 2 Min read
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Why Indian content platforms are getting into e-commerce
By Akansha Srivastava
Jul 25, 2019 14:54 IST 5 Min read
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How ScoopWhoop is making traditional media houses run for their audiences and money
By Akansha Srivastava
Jul 23, 2019 09:55 IST 4 Min read
Informative content helps fetch sales leads, says Girish Bindal of Elara Technologies engage
Informative content helps fetch sales leads, says Girish Bindal of Elara Technologies
By Akansha Srivastava
Jul 22, 2019 14:42 IST
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Content marketing is key driver of purpose-driven brands, says Nalini Malhotra of GAIL India
By Akansha Srivastava
Jul 17, 2019 10:58 IST 5 Min read
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Print medium doesn't allow brands to experiment with content personalisation, says Sapna Arora of OLX
By Akansha Srivastava
Jul 16, 2019 11:00 IST 7 Min read
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From online to physical retail, how Indiatimes Lifestyle Network is evolving into a commerce platform
By Akansha Srivastava
Jul 15, 2019 13:23 IST 4 Min read
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The sweet spot in brand integration is yet to be cracked, say Gautam Reghunath and PG Aditiya of Dentsu Webchutney
By Akansha Srivastava
Jul 12, 2019 11:05 IST 6 Min read
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