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Akansha Srivastava

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What marketers can learn from B2B content marketing

Jatin Modi, Founder and CEO at B2B digital marketing agency FrogIdeas, talks to BuzzInContent about the changing dynamics of B2B content marketing during the Covid-19 crisis. He highlights the difference between B2B and B2C content marketing and emphasises the growing need of employee advocacy in the marketing industry

By Akansha Srivastava
Apr 20, 2020 10:32 IST 7 Min read
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Brands stick to new-age content platforms even after putting the brakes on advertising
By Akansha Srivastava
Apr 14, 2020 11:05 IST 4 Min read
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Content marketing trends amid coronavirus pandemic
By Akansha Srivastava
Apr 13, 2020 20:47 IST 9 Min read
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New-age content platforms chalk out strategies to cope up with coronavirus lockdown
By Akansha Srivastava
Apr 13, 2020 11:32 IST 16 Min read
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Harley-Davidson rides on aspirational content marketing to build brand in India
By Akansha Srivastava
Apr 06, 2020 16:09 IST 4 Min read
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Content creators often come with scripts simply seeking sponsorship, says Sumeet Singh, CMO, Info Edge
By Akansha Srivastava
Mar 26, 2020 16:37 IST 8 Min read
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Responding to coronavirus: The content marketers' guide that helps brand plan content during crisis situations
By Akansha Srivastava
Mar 24, 2020 15:51 IST 5 Min read
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Content marketing on TV: How to strike the right balance
By Akansha Srivastava
Mar 18, 2020 18:07 IST 5 Min read
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Wonder why your brilliant content ideas do not reach the conversion stage?
By Akansha Srivastava
Mar 03, 2020 10:59 IST 5 Min read
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How real your content should be to connect with youth
By Akansha Srivastava
Feb 18, 2020 15:08 IST 7 Min read
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