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Akansha Srivastava

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The ‘classical advertising' vs ‘content' debate with The Womb Co-founders Navin Talreja and Kawal Shoor

Shoor strongly believes content will not replace communication on classical advertising at least for the next five years. Talreja says new-age content creators do not necessarily understand brands

By Akansha Srivastava
Jun 29, 2020 13:23 IST 3 Min read
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Purpose pays for people, planet and business, says Manoj Gadgil, VP, Marketing, J&J Consumer Division
By Akansha Srivastava
Jun 23, 2020 11:00 IST 6 Min read
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Brands are delivering cooking recipes to craving consumers like never before
By Akansha Srivastava
Jun 16, 2020 14:32 IST 7 Min read
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People have a misconception that long format helps you express more, says Rajesh Ramaswamy, The Script Room
By Akansha Srivastava
Jun 10, 2020 17:32 IST 8 Min read
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Brands capitalise on Live content format during pandemic
By Akansha Srivastava
Jun 03, 2020 11:18 IST 9 Min read
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How mattress brand Wakefit.co is setting a benchmark for branded content during the lockdown
By Akansha Srivastava
May 20, 2020 10:56 IST 6 Min read
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How branded content is wading through the Covid-19 disruption
By Akansha Srivastava
May 18, 2020 12:30 IST 6 Min read
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How Covid-19 crisis is forcing creative agencies to push the content envelope
By Akansha Srivastava
May 12, 2020 10:27 IST 5 Min read
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Brands tweak content marketing strategy to tackle immediate business challenges in post-Covid era
By Akansha Srivastava
Apr 28, 2020 15:43 IST 6 Min read
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Shitty Ideas Trending and its exciting affair with brands
By Akansha Srivastava
Apr 21, 2020 16:38 IST 7 Min read
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