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Hamsini Shivakumar

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Stand-up comedy as branded content: How to get it right

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that stand-up comedy as branded content can only succeed when it is based on the fundamentals of what branded content is supposed to be — a way for brands to participate in culture

By Hamsini Shivakumar
Feb 17, 2021 09:22 IST 6 Min read
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How Valentine's Day's cultural context has evolved over time among brands
By Hamsini Shivakumar
Feb 08, 2021 12:50 IST 7 Min read
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What editorial content can do for brands like Natural Diamond Council that ads and promotional exercises can't
By Hamsini Shivakumar
Feb 01, 2021 09:45 IST 7 Min read
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Why popular artists, subtle brand placement, great on-screen presence couldn't make Bira 91's latest music video impactful
By Hamsini Shivakumar
Jan 20, 2021 09:49 IST 6 Min read
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Does Manforce Condoms' socially responsible content fit culturally?
By Hamsini Shivakumar
Jan 11, 2021 09:31 IST 5 Min read
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What makes AK vs AK's content strategy outstanding
By Hamsini Shivakumar
Jan 07, 2021 13:24 IST 6 Min read
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Branded content lessons from Wakefit.co's ‘Bhaad Mein Jaa 2020' qawwali
By Hamsini Shivakumar
Jan 04, 2021 10:07 IST 3 Min read
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Deciphering Unacademy's ‘Let's Crack It!' and upGrad's ‘Aage Ki Soch' through marketing semiotics
By Hamsini Shivakumar
Dec 21, 2020 09:57 IST 6 Min read
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Why even ordinary products need to be emotionally and socially relevant
By Hamsini Shivakumar
Dec 14, 2020 09:47 IST 4 Min read
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The recipe for creating unique food-related branded content
By Hamsini Shivakumar
Dec 02, 2020 12:21 IST 6 Min read
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