Under this mandate, iCubesWire will craft specialised content and spearhead strategic influencer marketing campaigns, focusing specifically on the MENA region and other emerging markets by leveraging its unique network of influencers

The influencer marketing company said that through its technology and real-time insights, RPSG (FMCG) anticipates curbing audience losses of 20% to 80% that most brands currently face.

The dynamic duos of Danish Sait with Mallika Dua and Kenny Sebastian with Srushti Tawde were chosen for 4 Reels to highlight – experience of Samsung's ecosystem is optimised when in pairs

As part of the partnership, Opportune has onboarded virtual influencers including mrpagalboi, not_enafh, _charlie_flix_, stickman, dudububu, bubududu, lanaturevibes, flake_sayz and rexxi

In two distinct panel discussions, titled ‘Learnings from leading influencers on how brands can influence better' and ‘Learnings from leading brands on how influencers can influence Better', participants from the influencer and brand domains discussed fostering collaborative efforts. Their focus was on maintaining a harmonious partnership that nurtures both creative expression and effective message delivery to the intended audience

During a panel discussion - ‘How Influential is Influencer Marketing?' - by iCubesWire, representatives from diverse industries viewed influencer marketing as a dynamic and ever-changing field that has already made an impact and holds potential for future expansion

The collaboration will focus on harnessing the network of influencers in the region, stated iCubesWire

ClanConnect said that its overall user base has also grown by over 400%, from 31,769 in July 2022 to 1,75,560 in July 2023

The videos are part of the social media campaign #FoodKaMoodBadlo

The platform addresses brand needs such as influencer discovery, seamless execution, and measurable performance tracking for ROI, in a single tech platform

Qoruz said that the funding from this round will be utilised to reinforce its core business through investments in technology and market expansion

Content creators Aryan Kataria, Aatman Desai, Srishti Garg, Rishabh Rai, and Sufiyan Javed took to Instagram to create content promoting brand airdopes

As part of the collaborations, the brand is seen challenging food and entertainment influencers to spot the Tic Tac Seeds pack in the trending infinity zoom videos

The event, with entry by invitation only, will see a convergence of 50+ key influencers, 40+ brands, regulatory bodies, and platform experts for a day of panel discussions, keynote sessions, and an awards ceremony

The campaign aims to enhance the sales of partner restaurants in targeted cities through creator-generated content, while also promoting Swiggy's new feature that showcases short food review videos to drive more sales

OML selected influencers across content genres, who created content around Pani Puri's relevance in their local culture to encourage their followers and show support by playing the Pani Puri Doodle Game

The vertical will assist brands to scale up their business with authentic creator-led content and optimise 20%-50% of their influencer marketing spending, said the company

Priced at Rs 9,999 per month, Zefmo One has functionalities such as advanced influencer search, allowing marketers to narrow down their search using various criteria like location, age, follower count, niche, engagement rate, etc