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Insight

Anurag AgnihotriInsight

BTS of Clinic Plus’ Beti bann ke aana: The magic lies in authenticity of the film, says Ogilvy’s Anurag Agnihotri

Conceptualised and executed by Ogilvy India, the film seeks to normalise the desire for a girl child. It empowers expecting mothers to proudly declare, 'Beti Bann Ke Aana,' challenging societal norms and encouraging families to embrace daughters with pride and enthusiasm

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