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Brands tweak content marketing strategy to tackle immediate business challenges in post-Covid era

Once the lockdown is over and business is back to usual, brands will get aggressive on the marketing front. Content marketing will play an important role in garnering immediate sales to maintain cash flow

By Akansha Srivastava
Apr 28, 2020 15:43 IST 6 Min read
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Shitty Ideas Trending and its exciting affair with brands
By Akansha Srivastava
Apr 21, 2020 16:38 IST 7 Min read
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Authentic, relevant and need-solving content always finds a way amid clutter, says Shantanu Bhanja of Pidilite Industries
By Akanksha Nagar
Apr 17, 2020 09:48 IST 4 Min read
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Why UGC is becoming the keystone of any integrated content marketing strategy amid Covid-19
By Akanksha Nagar
Apr 16, 2020 09:29 IST 8 Min read
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Brands stick to new-age content platforms even after putting the brakes on advertising
By Akansha Srivastava
Apr 14, 2020 11:05 IST 4 Min read
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Content marketing trends amid coronavirus pandemic
By Akansha Srivastava
Apr 13, 2020 20:47 IST 9 Min read
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New-age content platforms chalk out strategies to cope up with coronavirus lockdown
By Akansha Srivastava
Apr 13, 2020 11:32 IST 16 Min read
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How brands can use content to help consumers cope up with mental isolation during the lockdown
By Akanksha Nagar
Apr 07, 2020 16:27 IST 13 Min read
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Harley-Davidson rides on aspirational content marketing to build brand in India
By Akansha Srivastava
Apr 06, 2020 16:09 IST 4 Min read
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How content-led IP built better brand recall and digital presence for Nexa
By Akanksha Nagar
Apr 02, 2020 09:52 IST 2 Min read
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