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Brands must drive as much user-generated content as possible, says Terry Peigh of IPG Group

In an interaction with BuzzInContent, Peigh, Managing Director, IPG Group, talks about the growing importance of user-generated content due to fall in consumers' trust in social media macro-influencers

By Akansha Srivastava
Dec 05, 2019 10:28 IST 3 Min read
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We have to be on OTT for content to maximise reach with TG, says Richa Singh of Diamond Producers Association
By Akansha Srivastava
Dec 03, 2019 11:16 IST 4 Min read
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How Lupin promoted its female intimate care product V-Bath via content route
By BuzzInContent Bureau
Dec 03, 2019 10:11 IST 3 Min read
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Important to deliver core message in first 30 seconds even in long-form content: Nikhil Chopra of Cipla
By Akansha Srivastava
Nov 25, 2019 17:15 IST 5 Min read
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What content opportunities Bigo has to offer brands through Bigo Live and Likee
By Akanksha Nagar
Nov 25, 2019 14:29 IST 3 Min read
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How images can play a key role in making content work and look better
By Akanksha Nagar
Nov 19, 2019 11:00 IST 7 Min read
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Growing plagiarism in content industry: Can content creators make their ideas theft-proof?
By Akansha Srivastava
Nov 13, 2019 18:02 IST 5 Min read
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Acko ups its content marketing game, to spend 30% of marketing budget on content
By Akanksha Nagar
Nov 11, 2019 15:29 IST 3 Min read
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The role of content in shaping customer experience
By Akanksha Nagar
Nov 06, 2019 13:25 IST 6 Min read
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Want to make consumers' content to commerce journey friction-less and more contextual, says WPP's CVL Srinivas
By BuzzInContent Bureau
Oct 18, 2019 10:05 IST 2 Min read
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