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Content distribution: No more the Achilles heel of content marketing

Not all brands understand the right art and science of content distribution. A lot of times, brands end up dumping links on social media, running ill-planned content on mismatched platforms and then hope to generate an optimised return on investment

By Akansha Srivastava
Dec 30, 2019 11:37 IST 7 Min read
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Commentary: Getting content marketing right in 2019
By Akansha Srivastava
Dec 30, 2019 11:35 IST 5 Min read
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The conundrum of branded content and consumer experience
By Akanksha Nagar
Dec 24, 2019 11:43 IST 3 Min read
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Branded content hampers consumer experience, says Sameer Saxena of TVF
By Akanksha Nagar
Dec 19, 2019 16:10 IST 4 Min read
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Is your content earning you real brand engagement?
By Akansha Srivastava
Dec 16, 2019 14:19 IST 5 Min read
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How to overcome challenges in creating quality regional content
By Akanksha Nagar
Dec 12, 2019 13:49 IST 4 Min read
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What is holding back brands and agencies from churning out quality regional content
By Akanksha Nagar
Dec 10, 2019 12:36 IST 4 Min read
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Engagement as a success metric: An easy way out for marketers or value for money?
By Akansha Srivastava
Dec 05, 2019 17:56 IST 7 Min read
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Brands must drive as much user-generated content as possible, says Terry Peigh of IPG Group
By Akansha Srivastava
Dec 05, 2019 10:28 IST 3 Min read
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We have to be on OTT for content to maximise reach with TG, says Richa Singh of Diamond Producers Association
By Akansha Srivastava
Dec 03, 2019 11:16 IST 4 Min read
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