Insight
What makes premium content creators go beyond YouTube and Facebook?
When new-age mothers helped Nestle visualise its nutrition expert AskNestle.in
Mobile-first in mind, MMT bets on vernacular content to upscale engagement with travellers
Content gives a sniper effect to marketing, says Bhavishya Kelappan of Mia
Content will lead to conversation and sales, says Udit Malhotra of MG Motor
Long-form more scalable than short-form branded content, says Nikhil Gandhi of Times Network
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