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Consumers' falling trust in influencers is a challenge for branded content, says Barry Wacksman of R/GA

The Vice-Chairman and Global Chief Strategy Officer of R/GA speaks to BuzzInContent.com on the challenges of content marketing. He asks if purpose-driven marketing can drive business

By Akansha Srivastava
Apr 23, 2019 10:40 IST 3 Min read
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How content marketing helps pharma brands deal with ‘Google doctors'
By Akansha Srivastava
Apr 17, 2019 11:27 IST 3 Min read
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What goes behind choosing the right set of content distribution platforms
By Akansha Srivastava
Apr 11, 2019 13:45 IST 4 Min read
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Radio and digital perfect fit for travel content, says Tata AIG's Jayraj Jadhav
By Akanksha Nagar
Apr 10, 2019 12:23 IST 4 Min read
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TV channels step on the pedal in branded content race
By Akansha Srivastava
Apr 09, 2019 13:00 IST 3 Min read
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Is your content distribution plan working?
By Akansha Srivastava
Apr 03, 2019 11:23 IST 2 Min read
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Can brands afford mobile-only content distribution strategy?
By Akansha Srivastava
Apr 02, 2019 10:40 IST 3 Min read
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Five key ingredients for brands' content to stand out in the clutter
By Akansha Srivastava
Apr 01, 2019 09:59 IST 3 Min read
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Branded content can fetch sales while delivering brand recall, says Sameer Saxena of TVF
By Akanksha Nagar
Mar 28, 2019 10:47 IST 2 Min read
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How SHAREit became India's leading digital content platform
By Neha Kalra
Mar 19, 2019 12:24 IST 7 Min read
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