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Lines between consumer of a video and a creator are blurring on YouTube: Ishan John Chatterjee

As per Chatterjee, Director, India, YouTube, there has been an explosion of hyperlocal communities and new content genres because everyone is a creator today and as a result, the video sharing platform aims to take those niches mainstream

By BuzzInContent Bureau
May 04, 2023 11:29 IST 3 Min read
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Meta announces new features for Facebook Reels
By BuzzInContent Bureau
May 03, 2023 17:07 IST 2 Min read
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Team Pumpkin launches content and influencer marketing specialisation agency - HypeSquad
By BuzzInContent Bureau
May 03, 2023 14:49 IST 1 Min read
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Instagram renames Branded Content Ads to Partnership Ads
By BuzzInContent Bureau
May 02, 2023 15:45 IST 1 Min read
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Mad Influence ropes in Tirtha N Bose as Head of Content
By BuzzInContent Bureau
May 02, 2023 12:59 IST 1 Min read
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Mad Influence partners with Jal Shakti Ministry to launch influencer campaign #MadForEarth
By BuzzInContent Bureau
Apr 28, 2023 16:19 IST 7 Min read
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¼ consumers follow influencers online, 40% of them follow more than 5 influencers: Kantar
By BuzzInContent Bureau
Apr 28, 2023 13:18 IST 2 Min read
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Uber draws parallels from real-life stories of 3 ‘resilient aspirers' for Uber Auto's new campaign
By BuzzInContent Bureau
Apr 28, 2023 12:44 IST 2 Min read
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Viral Pitch appoints Rahul Sharma as Vice-President - Growth and Strategy
By BuzzInContent Bureau
Apr 26, 2023 17:07 IST 2 Min read
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Popstar King partners with Raj Shamani's House of X to launch fragrance range ‘Blanko'
By BuzzInContent Bureau
Apr 26, 2023 12:20 IST 3 Min read
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