branded content
Zee’s TV characters become ‘Dilfluencers,’ influencing what you add to your shopping cart
Top cultural trends: Apodacalypse, authenticonomy, and desi-baiting
How brands can tackle challenges related to surge in influencer-led content this festive season
Zee5’s Abhirup Datta on experimenting with putting branded content behind a paywall
Simran Hoon and Mohit Jagtiani launch branded content company Next Narrative