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branded content

Consumer-trends News

Top cultural trends: Apodacalypse, authenticonomy, and desi-baiting

Kommune, India’s leading culture collective, has partnered with its insights vertical, Stumble, to release its first culture report, “Consumed: A Deep Dive Into Consumer Culture In India.” This playbook explores both online and offline consumer culture and behaviour in India

By BuzzInContent Bureau
Oct 23, 2024 17:03 IST 6 Min read
influencer-challenge Insight
How brands can tackle challenges related to surge in influencer-led content this festive season
By BuzzInContent Bureau
Oct 04, 2024 09:28 IST 2 Min read
Winning-Moments Branded Content
Zee partners with Curativity to drive innovation in content marketing across its GECs
By BuzzInContent Bureau
Aug 14, 2024 18:20 IST 3 Min read
GroupM elevates Ajay Mehta Branded Content
GroupM elevates Ajay Mehta to head, branded content and creative services
By BuzzInContent Bureau
Aug 14, 2024 11:07 IST 1 Min read
Abhiroop Datta Insight
Zee5’s Abhirup Datta on experimenting with putting branded content behind a paywall
By BuzzInContent Bureau
Jul 23, 2024 11:51 IST 2 Min read
VTVA Branded Content
Venice TV & Branded Content Festival 2024 invites entries until June 30
By BuzzInContent Bureau
Jun 11, 2024 18:41 IST 1 Min read
Simran-and-Mohit News
Simran Hoon and Mohit Jagtiani launch branded content company Next Narrative
By BuzzInContent Bureau
Jun 11, 2024 08:46 IST 3 Min read
Ashiish V Patil Interviews
Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
By Akansha Srivastava
May 15, 2024 12:01 IST 6 Min read
Post Thumb Insight
Jeevansathi aims to create content that tugs hearts: Himani Bahuguna on web series launch with TVF
By Akansha Srivastava
Feb 09, 2024 13:37 IST 3 Min read
Post Thumb Content & Culture
The growing trend of brands harnessing ‘intertextuality' in their marketing tactics
By Hamsini Shivakumar
Jan 24, 2024 11:11 IST 6 Min read
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