Content marketing

Starter brands should be wary of choosing social platforms for better control over their content, says Minal Srivastava of Shalimar Paints

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Starter brands should be wary of choosing social platforms for better control over their content, says Minal Srivastava of Shalimar Paints

The Vice-President, Marketing at Shalimar Paints, talks about the brand's new focus on content, a few tips for brands entering the content marketing space and the challenges associated with branded content, in a video interview series, Republic TV presents Engage

By Akanksha Nagar

Jan 22, 2019 15:12 IST

Content marketing will grow to its full potential when it is vernacular, customised and truly native, says GCPL CEO Sunil Kataria

Content marketing will grow to its full potential when it is vernacular, customised and truly native, says GCPL CEO Sunil Kataria

By Karuna Sharma

Dec 01, 2018 13:28 IST

We are open for content partnerships that work for us, says Amazon's Ravi Desai

We are open for content partnerships that work for us, says Amazon's Ravi Desai

By Akansha Srivastava

Dec 01, 2018 13:22 IST

Diageo's Abhishek Sahabadi on how to link ROI of content marketing to sale

Diageo's Abhishek Sahabadi on how to link ROI of content marketing to sale

By Karuna Sharma

Oct 10, 2018 15:18 IST logo

4 Min read

Indian marketers to bet big on automation, content marketing, and video in 2018

By BuzzInContent Bureau

Feb 12, 2018 08:30 IST logo

4 Min read