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influencer marketing

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What ASCI's draft guidelines for influencer marketing mean for micro-influencers?

As the lines between organic and paid communication become more transparent, some experts feel micro-influencers with their limited reach might lose out while others say they could gain more attention from brands for their organic, opinionated reviews

By Akanksha Nagar
Mar 05, 2021 10:42 IST 3 Min read
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Brands fear influencer marketing will get cumbersome, bureaucratic if ASCI draft guidelines are implemented
By Akanksha Nagar
Mar 04, 2021 14:39 IST 7 Min read
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Divo ventures into digital, content and influencer marketing
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Spends in influencer marketing poised to grow by 40% in 2021, say experts
By Akanksha Nagar
Nov 18, 2020 11:18 IST 8 Min read
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ClanConnect.ai bags influencer marketing mandate worth Rs 3 crore
By BuzzInContent Bureau
Nov 04, 2020 09:34 IST 2 Min read
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How Angel Broking will capitalise on its ‘influencer marketing' platform Amplifiers
By Akansha Srivastava
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Drools goes for influencer marketing to promote fundraiser campaign to feed strays during lockdown
By BuzzInContent Bureau
May 29, 2020 11:23 IST 8 Min read
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YouTube vs Instagram vs TikTok: Where brands should put their money for influencer marketing
By Akanksha Nagar
May 26, 2020 16:46 IST 6 Min read
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Dyson tactically resorts to influencer marketing to promote Dyson V11 Pro during coronavirus period
By BuzzInContent Bureau
Mar 27, 2020 09:45 IST 3 Min read
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McDonald's and Domino's go for influencer marketing to inform consumers about hygiene practices during coronavirus crisis
By BuzzInContent Bureau
Mar 20, 2020 11:10 IST 2 Min read
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