influencer marketing
How Gen Z connects with creators differently than millennials, Myntra CMO explains
Why traditional media escapes authenticity scrutiny that influencers face, asks Shivashish Tarkas
Havells India appoints Kshitij Sarup as Head of Influencer Marketing
Are influencers losing credibility with back-to-back brand collabs?
Why are brands throwing cash at influencers but getting crickets in return?