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influencer marketing

modern-influencer-marketing Insight

Are influencers losing credibility with back-to-back brand collabs?

Experts warn that the oversaturation of endorsements risks diluting influencers' authenticity, prompting brands to carefully evaluate partnerships to maintain credibility and trust among audiences

By Khushi Keswani
Oct 25, 2024 12:33 IST 5 Min read
Create-620.jpg Insight
Why are brands throwing cash at influencers but getting crickets in return?
By Vishesh Sharma
Oct 18, 2024 12:43 IST 5 Min read
influencer-marketing Influencer Marketing
Brands to spend Rs 500 crore on influencer marketing this Diwali season: Report
By BuzzInContent Bureau
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Zefmo report Influencer Marketing
Influencer marketing drives 76% of brand building: Zefmo report
By BuzzInContent Bureau
Oct 07, 2024 16:44 IST 2 Min read
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How brands can tackle challenges related to surge in influencer-led content this festive season
By BuzzInContent Bureau
Oct 04, 2024 09:28 IST 2 Min read
Influencer-marketing Insight
Brands boost influencer marketing budgets by 35-50% this festive season
By Khushi Keswani
Oct 01, 2024 14:38 IST 5 Min read
micro-influencers Insight
Micro-influencers: A remedy to content saturation or just hype?
By Vishesh Sharma
Sep 17, 2024 14:03 IST 8 Min read
Himani Agrawal Insight
OML’s Hypothesis ‘Brand Shield’ to flag sensitive content and vet creators
By Khushi Keswani
Aug 30, 2024 11:04 IST 3 Min read
influencer trust Insight
Influencer trust takes a dive: What marketers should know before hitting ‘Follow’
By Vishesh Sharma
Aug 28, 2024 16:53 IST 7 Min read
Jatin-photo Insight
The Man Company prefers influencer marketing over performance marketing: Jatin Luthra
By BuzzInContent Bureau
Aug 16, 2024 12:29 IST 4 Min read
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