influencer
Lava’s recipe for branded content shifting from selling phones to telling stories
From zero to hero: The untold story of how talent managers help creators succeed
How Gen Z connects with creators differently than millennials, Myntra CMO explains
Zee’s TV characters become ‘Dilfluencers,’ influencing what you add to your shopping cart
Swiggy's first Creator Con brings together over 700 influencers, chefs and food entrepreneurs
Why traditional media escapes authenticity scrutiny that influencers face, asks Shivashish Tarkas